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Reinaldo Leonardi was born and raised in Sao Paulo, Brazil. He developed an early interest in fitness, as several family members were soccer players and coaches including his grandfather, Aginelo, one of Brazil's first soccer referees. His greatest inspiration came from his beloved mother, Izolina, who raised him with the strength and discipline to do whatever he wanted in life.

Reinaldo played soccer from 7 years old all the way through the minor leagues. He simultaneously trained in Brazillian Judo, Capoeira and weight training. After soccer he continued his studies in Brazillian Jiu-Jitsu under master Carlson Gracie.

Reinaldo studied Physical Education and has professional certifications by the Brazillian Confederation of Weight Training and the Sao Paulo Federation of Weight Training. In the USA he has ISSA Personal Training and Nutrition Certifications.